IBC 2026 Amsterdam Guide: Best Tips, How to Get to RAI Amsterdam & Things to Do After the IBC Convention

Every September, thousands of professionals from the media, broadcasting and technology industries travel to Amsterdam for the IBC Convention. IBC 2026, taking place from 11–14 September at RAI Amsterdam, is one of the world’s leading events for content creation, broadcasting, streaming and media technology. Whether you’re visiting for the first time or you’re an IBC veteran, knowing how to get around Amsterdam and what to do after the exhibition can make your trip much more enjoyable.

What is IBC 2026?

The International Broadcasting Convention (IBC) brings together exhibitors, speakers and visitors from more than 170 countries. The event showcases the latest innovations in broadcasting, AI, cloud production, streaming, media workflows and entertainment technology. During IBC 2026, thousands of professionals will gather at RAI Amsterdam to network, discover new technologies and attend conference sessions. The exhibition runs from 11 to 14 September 2026.

How to Get to RAI Amsterdam

One of the biggest questions visitors ask is “How to get to RAI?”

Fortunately, RAI Amsterdam is one of the easiest convention centres in Europe to reach.

From Amsterdam Central Station

1. Metro 52 takes you directly to Europaplein Station in around six minutes.
2. Tram 4 also stops at Europaplein, directly outside the venue.

From Schiphol Airport

The train from Schiphol Airport to Amsterdam RAI takes approximately 10 minutes, making it incredibly convenient for international visitors.

By Car

RAI Amsterdam is located alongside Amsterdam’s A10 ring road (exit S109) and has extensive parking facilities, although public transport is generally the fastest option during the IBC Convention.

Best Tips for IBC 2026 Visitors

Arrive Early

The exhibition halls become increasingly busy during the morning. Arriving before your first meeting gives you time to grab a coffee and avoid queues.

Wear Comfortable Shoes

You’ll easily walk 10,000–20,000 steps in a single day around the exhibition halls.

Explore Amsterdam

Many visitors spend their entire trip inside RAI Amsterdam. While the exhibition is fantastic, Amsterdam itself is one of Europe’s most beautiful cities. Even if you only have one evening free, it’s worth exploring the canals, historic streets and lively neighbourhoods.

Use Public Transport

Amsterdam’s metro, tram and train network makes travelling around the city simple. You can easily reach the city centre in under 15 minutes from RAI Amsterdam.

What Is There Around RAI Amsterdam?

Although many visitors immediately head to the city centre, there are plenty of places close to RAI Amsterdam worth visiting.

Within walking distance you’ll find:

1. The Beatrixpark, perfect for a relaxing walk.

2. The lively De Pijp neighbourhood with cafés and restaurants.

3. Scheldestraat, known for its excellent dining options.

4. Several bars where exhibitors and attendees often continue networking after the exhibition.

If you have a free afternoon or evening during IBC 2026, venturing a little further into Amsterdam is highly recommended.

The Best Group Activity During IBC 2026

After a full day of meetings, presentations and networking, most attendees are ready for something completely different.

Instead of another formal dinner or guided city tour, why not turn Amsterdam into your playground?

Our Walking Quiz Amsterdam combines sightseeing, pub quiz questions, hidden local gems and friendly competition into one interactive experience. Teams walk through the city’s most beautiful neighbourhoods while solving trivia, discovering landmarks and enjoying Amsterdam at their own pace.

It’s ideal for Corporate teams attending IBC 2026, exhibitors, looking for an evening activity team-building after a busy conference day, networking groups wanting something more interactive than drinks at a bar.

Unlike a traditional city tour, everyone participates. You’ll explore Amsterdam, work together, compete against colleagues and discover places that many tourists never find.

If you’re looking for one of the most memorable things to do during the IBC Convention, check out our Walking Quiz for IBC 2026 in Amsterdam. It’s designed specifically for conference visitors who want to experience the city while enjoying a fun and effortless team activity.

Make the Most of Your IBC 2026 Trip

The IBC Convention is an incredible opportunity to learn, network and discover the future of media technology. But don’t let your entire visit happen inside exhibition halls. Amsterdam has so much more to offer.

Whether you’re staying for one day or an entire week, taking a few hours to explore the city will make your trip far more memorable. And if you’re looking for a unique activity with colleagues or clients, the Walking Quiz Amsterdam offers the perfect mix of sightseeing, teamwork and friendly competition.